You have visited the internet, done your research, did you feel some sites just weren't comfortable?  Or you didn't feel secure enough to pass on your personal information?  Let me guess you left those sites without even giving them your email. 

 You need to make a vistor feel secure in what information they do give won't go any where else and at the same time have them feel comfortable with you.

How do you accomplish this? 

• Privacy statement.  A clear and understandable statement about how you feel about privacy
• Using a secure host.  Undoubtably the most important item to be concerned about!
• Security logos such as Verisign, and Hacker Safe
•  Easy to find contact information, phone number, address and so on
• An about us page.  Tell them about you and why you do what you are doing with this web site.

These five easy steps can make a world of difference even if your visitor never checks them out!  With out them, no one will ever purchase from you or feel safe!

 A great resource for you is this article http://www.ezinearticles.com/?Website-Security-Rules-of-the-Road&id=178741