Eye appeal and your online site!
Designing your site can be a lot of fun, and it can be a lot of work. You will see sites on the web that just blow you away with graphics, sounds, movies, this moving and that, you mouse moves and pixie dust comes out of it. Fancy stuff!
But what good is it if your web site takes 2-5 minutes to load up? Here is a good article to read http://www.goarticles.com/cgi-bin/showa.cgi?C=175189 and also this one http://www.ezinearticles.com/?Building-Your-First-Website?&id=183126
Color choices, pictures, words, what the visitor sees first, plain or fancy...a lot to choose from, and a lot to get lost in.
Bottom line, everyone searching on the internet wants information, period. Give them information, and you will win them over! In all truthfullness, the design of your web site should be simple and to the point. But if you want a flag that waves, or music, or even fireworks, you can have it all on your web site.